Maximize revenue and reduce cost ( revenue maximization reduction ) The digital transformation becomes inevitable for any company wishing to perpetuate itself in a world in constant evolution. The key challenge is the ability to optimize the value creation process. The maximization of the economic revenue of an enterprise requires a reduction in the WACC. The WACC reflects the global financing cost of the business. A question inherent in the concerns of the entrepreneur when he is told the actual cost of the capital committed is to know what are its levers of action. Digital transformation tools affect cost reduction by enabling organizations to optimize and automate their processes. Thus, most airlines have introduced self-registration procedures on their flights. In the same way, more and more retailers are giving their customers the ability to digitize the items themselves. Had soualem, Morocco
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